We see real potential to serve the regional markets and routes in Europe which are now too small for the major airlines and long vacated by the legacy feeder airlines.
Most importantly, unlike 99% of all airlines, we have no debts, no losses, and no liabilities. We are small, agile, flexible and energetic. The COVID-19 pandemic will work in our favour, as we can easily source pilots and crew as many are now unemployed. Aircraft are cheaper, fuel is cheaper and airports are more desperate than ever before.
We have already identified several business routes on which to operate twice daily direct services plus additional routes for expansion in the future. We will focus on providing regular, direct, short business flights between business orientated cities throughout Europe and the UK.
We plan to start our operations in the first quarter of 2021 (1st March 2021) Initially with 5 jets, bringing in 2 additional jets every 3 months going forward.
As a “virtual airline” we will outsource all of our flight operations to Maleth Aero, a well established and professional aircraft operations management company with their own Air Operators Certifcate (AOC). Additionally we have secured several other partners including a Global Distribution System provider (GDS), namely WORLD TICKET, who will help us to sell our tickets online. Outsourcing will allow us to focus on what we do best, which is sales and marketing, business development and growth.
We will focus on lifestyle and convenience rather than on price as price alone is not the primary issue for the business traveler. Therefore, we will sell airline tickets at a reasonable price or at what tickets should cost for an airline to be profitable.
By focussing on localization rather than globalization and on achieving sales in local markets we can make the most of the differences we can create in those markets with our unique offering.
We also believe that bigger is not always better and what is good for the larger airlines is not always best for the customer.
We will operate high frequency, low capacity, with reasonably priced tickets rather than low frequency, high capacity and low cost. We will introduce our own innovative ticketing system built around community discounts – one fixed price of €600 per route (return) paid upfront with discounts refunded dependent on load factor levels. Higher the occupancy – lower the price.
Additionally, we will generate a large number of local jobs creating both social and economic value, whilst generating good will.
Finally, once mature Hybrid-electric technology is commercially available, we will adopt it. This will be transformational for consumers traveling from one smart city to another and could completely change aerospace as we know it. By adapting these new technologies we see an opportunity to completely change how we travel, from when we travel, to where we travel.
However, we do understand just how challenging it is to bring e-aircraft into commercial service. These challenges include finance, technical issues and further obstacles, not least establishing the charging infrastructure. When one wants to build the architecture of an all electric airline its necessary to build the business as a traditional airline from day one and then transition into electric aircraft once the infrastructure is established and when the passenger base is secured.